The performance of the entire organization is based on its leadership style defining its enduring characteristics towards vision, mission, core ideologies, and goals; simultaneously turning great strategies into great performances. A leader carries many responsibilities.

Leaders are visionary; they envision the Day of Judgment.”

-Abdullah Bukhari

He is an emblem of inspiring growth in the company ensuring that there is no gap existed in articulating rather translating his vision-mission to its company and continuously ready to create more leaders under his shade. He is the one who should be aware about change, speed and competiveness in the global knowledge economy. At Enrichers, we try to beat the odds thus making new benchmarks for ourselves every year since its inception in 2011. In striving for achieving them we believe in shouldering each other keeping in view to clearly identifying priorities, meet challenges, making strategies and counter-strategies, reinventing our business model.

Following are the practical and functional framework that revolves around business leadership.


Business is religion and religion is a business. The man who doesn’t make a business of his religion has a religious life of no force, and the man who doesn’t make a religion of his business has a business life of no character”.

– Maltbie Davenport Babcock

Your morals, ethics and disposition in general put a huge impact on your everyday life, be it professional or personal. The foremost trait of business leadership is possessing a good Akhlaaq reflecting the spiritual wellbeing of a leader. Our religion has emphasized on Akhlaaq. A leader who places principles, discipline and mortality on the top of pyramid owns best of both worlds. At Enrichers, we lay great stress on Akhlaaq, treating all the staff member equally without any disparity. We deemed in patience, forgiving, respect, delighting. Enrichers was founded with love, care, brotherhood and giving attitude. We all live as a family; the aim is to attain happiness and motivation through moral development.


Vision is the aptitude to foresee future market trends and plan accordingly encompassing bold mission statement as a powerful way to stimulate success. Organization needs both potential (idea) and kinetic (execution) energies espousing its Vision. It is achievable and therefore can be revised as needed as goals are met.

  • Develop

You do not only create a vision you discover it. One cannot deduce it by looking at the external environment; you understand it by looking inside. Vision should be authentic; not to fake it or compromise on it. A true business leadership style is a mirror reflection of one’s vision that serves as a motivator consequently responsible in establishing culture in the organization.

  • Once developed then maintained

The second primary component of the vision is ensuring the element of strong execution on it; conversely avoiding the constituent of being stagnant. Hazrat Muhammad (S.A.W) said: “He whose two days are equal, is a loser.” Our religion has emphasized on improvement by letting us comparing and laid stress to have our today better than yesterday. “You need to be obsessed with what you do and you need to be disciplined at the same time”. – Abdullah Bukhari. ‘Passion’ steers the ship of a successful organization making it more win-win and adds flavor of innovation thus helping in sustaining the vision.

A Leader should be Persistent

A leader can create significant enrichment that takes the stakeholders to greater heights. The linchpin in pursuing business leadership is being constant and continual at the same time. A persistent leader is highly self-aware, model sound behavior, having sheer faith in the company’s vision-mission, meeting challenges, availing opportunities, incorporate meaningful strategies and planning that motivates major changes inside the organization. I have always tried going extra miles let alone meeting day to day challenges. I have dreamed and often found it hard to accomplish them and met failures too. But failures are so important in keeping you persistent towards your goals that they teach you that deepest valleys have their own beauty and flow and the highest mountains have their temporary glories.

  • Faithful & Fearful of His Creator

Bravery leads to initiative and bravery comes from faith. An aspiring leader ought to have blind faith in his Creator. We are unsure about our fate but stepping ahead believing in Him and praying is the ultimate source of contentment. Faith in Creator leads to conviction in you eventually seeping out in your organization. At Enrichers, we are more fearful of Allah than state of regulators and law enforcement agencies.

  • Encourage Entrepreneurship

Kingship knows no kinship. A great leader promotes entrepreneurship unlike skeptical people in business. He nurtures creativity, boosts talent and appreciates innovation. Contrasting, the footprints left by their orthodox predecessors who actually promote semi monopolized regime in a way of cartels. Our traditional leaders were self-centered. They are under misconceived notion that progress lies under their leadership.

  • Eats in the last

A good leader takes his share in the last. Last priority of profitability, first priority is all the liabilities.

A good leader takes a little more than his share of blame, a little less than his share of the credit.”

– Arnold H. Glasow
  • Thankful

As a leader, thankfulness should be constant mindset because you have been bestowed with so much for which to be thankful. Thankfulness demonstrates vulnerability. A good leader always communicates his gratification to his Lord and his team. It’s been 15 years ever since I am working and earning my living. First 9 years as an employee of the company and recent 6 years as an employer. In my former years, when salary used to be credited I was always thankful to my Lord and my employer. But I feel happier and humbled in my later years as an employer of Enrichers, when my staff salary and all other liabilities get debited from my account on time. Being business owner does not only require the ability to pay the wages, leading business requires capacity to lead the business.


CEO & top Leadership brick the happy and healthy envirionement for staff in their organization. The art is to keep building a way which margins ingratitude and rebeliousness and for that you ought to be clear and loud in your objectives and core values. At Enrichers we try to increase the level of happiness by our many actions where pateince and gratitude are the essential contents of happy life. The happier the employees are the more productive they would be.

The importance of employee motivation cannot be down-played. Ultimately when employees are motivated this increases efficiency, lowers turnover, and improves overall performance.Research shows that there is a void between the leader’s vision and employees’ knowledge of how their day-to-day actions could contribute to apprehending the company’s vision. However, it can be achieved by encouraging your employees to express their ideas openly and motivating them to craft strategic principles at a critical juncture.

Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.”

– Anne M. Mulcahy

Room for Improvement

Companies are built by consistently providing quality products and services. As it is said; what you can’t manage you can’t measure. What you can’t measure you can’t improve it. Henceforth, at Enrichers we are dedicated to progress and are constantly in motion earning the trust of all employees and investors. There is always cushion for innovation even if going against the grain-that differentiated Enrichers. I found that Enrichers being little freaked even eccentric rewarded as our intentions were noble and aspirations were idealistic.

Knowledge is just a theory unless applied

Knowledge is power provided it is practically implemented. There is a huge gap when it comes to business and academia. The business acumen is shallow from within. More than 3 decades our educational institutes are teaching Entrepreneurship but it’s all bookish. ‘Arrogance’ the opposite of leadership is being taught in institutions. Government should take serious measures to fill the gap by channelizing Ministry of Education and Chamber of Commerce. People in leadership position in industry sector must take initiatives to interact with youth through academic medium across Pakistan. Research initiatives should be promoted through different platforms.

All for one and One for All

A core component in business leadership is to have complete denial to the ownership mindset which egg on employees doesn’t own it or only owners own it approach. On the other hand, there has to be shared loom inculcating collective efforts providing passion, flexibility, innovation and happiness being at work. It can be achieved only when the ownership is aligned with and for everybody. To be a truly great leader you will need to learn to share success and by doing so you will earn the respect of your team. This motivation makes it more likely for the employee to work harder and be inspired to contribute more and more to the team. Mutual respect creates a stronger relationship between team members and increases the level of loyalty.

Let’s we all as one leaders’ team be crazy for leading this Change”.

– Abdullah Bukhari

Industry foresight

Envisioning the future is yet another primary component in business leadership. A strong determination is required to forge ahead. Foreseeing encompasses on the long-term strategy identifying the major issues you foresee to improve your business in terms of customer value and satisfaction, quality and flexibility. In today’s economic climate, many businesses are looking at short-term strategies just to survive. So how do you balance the current reality with the need to pursue continuous improvement initiatives for the future? This is not an easy dilemma to resolve but what is clear from looking at the history of successful companies is that long-term strategies, such as continuous improvement, cannot be abandoned if future growth and success for the business is the objective.

To put in a nutshell, Business Leadership is all about empowering people at all levels in the organization so that they can have a shared vision and work towards a common goal. At Enrichers, we believe in the transformational style of business leadership where both the leaders and followers raise one another to higher level of morality and motivation. Unfortunately in Pakistan, we have a leadership crisis because we are lost in daily operations and forget about essential strategic planning and policies. Our conceptual matrix is limited and aspirations are selfish. We have become prone to working in our comfort zone, we have become risk averted. Nevertheless, true business leaders are smart enough to use their discretionary knacks to deal with difficult situations and manage risks. A true leader is one who is able to identify a meaningful vision for the greater good, as is then able to channelize a set of followers to work towards that vision in a concrete, time-bound and practically achievable manner.